About the Show
Tactics, Not Theory
Host Sofia Bennett spent eight years running growth at startups before she started asking other operators how they really did it. No guru talk — every episode digs into one channel, one experiment, or one campaign with the actual metrics attached.
Episodes run 30–40 minutes and ship with a one-page teardown: what was tried, what it cost, what converted, and what the guest would do differently.
- New episode every Thursday
- Real numbers in every conversation
- One-page playbook with each episode
Latest Episodes
Start With These Favorites
Ep 08 — The Email Flow That Prints Trials
37 minEp 07 — Short-Form Video on a Shoestring
33 minEp 06 — Referrals: Turning Users Into a Channel
40 minEp 05 — Pricing Pages That Convert
35 min
Sofia Bennett
HOST
Sofia ran growth at three startups, from seed to scale. She started the show to document what actually moves metrics — and to keep marketers honest about the rest.
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